Clear Channel Airports (CCA) [1], a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced a five-year partnership extension with Austin-Bergstrom International Airport (ABIA) following a record year for passenger traffic.
[2]
The new media program comes online in the first half of 2017 and includes the latest state-of-the-art, energy-efficient advertising displays. This build-out expands ABIA’s digital network with new marquee digital assets and also creates a tech-savvy entryway visible to all arriving passengers.
As part of the new agreement, CCA will expand its immersive media program to further enhance the passenger travel experience while offering captivating and experiential advertising opportunities to local and national brands. The CCA media program will reach more than 12 million passengers annually, including those travelling to Austin’s notable conferences, festivals and events, such as South by Southwest® Conference and Festivals which attracts over 300,000 attendees annually.
Peter Lewis, Deputy Head of Sales & Exhibitions, SXSW Conference & Festivals said “Clear Channel Airport’s commitment to the latest digital media technologies showcases the exciting opportunities that await SXSW registrants arriving each March and helps further cement Austin’s reputation as a cutting-edge city teeming with business, cultural and educational opportunities. Their media program at ABIA has become a staple for official SXSW clients and affiliated brands over the past few years.”
Enhancements to ABIA’s advertising program include:
- Large-Format Digital LED Network: Upgraded LED video walls above both main arrival escalators, LED video walls suspended overhead in the central-most point of the concourse, visible to all arriving passengers;
- Automated Advertising Content Management: Enhanced advertising content management system, which allows for layout approval in advance, automated posting and removal dates for advertiser content;
- Digital Concourse Vertical Network Upgrade and Expansion: Twelve 55-inch and 85-inch low-profile vertical digital displays placed in key passenger dwell areas such as the food court, gate hold and concourse walkways;
- Digital Bag Claim Network Upgrade and Expansion: Increased number of LCDs and larger 75-inch screens in baggage claim.
- Exterior Large Format Displays: Banners, wraps and bulletins on the exteriors of the terminal building, parking/rental car facility, parking lot and along the main airport drive which reach the majority of all arriving and departing passengers, regardless of their means of transit to and from the airport.
John Moyer, SVP, Business Development, CCOA told us “We are thrilled to extend our partnership with Austin-Bergstrom International Airport and build upon the tremendous success we achieved over the last five years. We look forward to helping brands engage with ABIA’s sophisticated domestic and international passenger base via our state-of-the art advertising solutions and technologies that travelers expect in a thriving tech community like Austin.”
Austin-Bergstrom International Airport is the 34th busiest airport in the U.S. serving more than 12 million passengers annually and has 16 airlines serving over 150 daily departures to more than 56 destinations in the U.S., Canada, Mexico and Europe.