KBH Digital Signs Deal with National Express
KBH Digital has partnered with National Express, the UK’s largest provider of scheduled coach services, to deliver advertising solutions via on-board Wi-Fi and transport entertainment portals.
Chris Tibbetts, National Express Group Head of Digital Solutions said “We’re totally committed to providing a first-class experience for the millions of people who travel with us each year and are really pleased to be partnering with KBH Digital, which will help drive more targeted engagement with our customers.”
KBH Digital will enable brands to connect with coach users via Wi-Fi and entertainment portal VUER (View, Unwind, Enjoy, Relax), which is being rolled out across the fleet after a successful trial period. During the trial, 50% of customers on vehicles equipped with the Wi-Fi and entertainment portal used the services.
The roll-out will deliver Wi-Fi and portal access to half the coach fleet in November 2016, with the rest of the fleet – both National Express and The Kings Ferry brands, 622 vehicles in total – equipped by summer 2017. User numbers are expected to reach 600,000 by December 2016.
KBH Digital’s advertising platform, Union Street, will enable advertisers to target specific audiences while they are on the move, taking information including location, behaviour, demographics, lifestyle and context to build a detailed picture of audiences for brands – advertising, which includes display, video and sponsorship, can be served according to who people are, where they’ve been, and where they’re going.
Harjit Badesha, co-founder and Managing Director of KBH Digital told us “We are really excited to be partnering with one of Europe’s biggest travel brands. National Express’ diverse and unique customer base will give us a detailed insight into the behaviours and habits of this huge captive audience. Their destinations range from festivals and sporting events through to airports for onward travel. Our technology can help brands access any of these tactically as well as the entire passenger base for broadcast messaging.”
National Express’ unmistakable network of coaches provides crucial cost-effective travel between key UK locations, linking major airports, rail stations, cities and towns. With 19 million passenger journeys undertaken each year, the improved on-coach connectivity will provide its varied and diverse audience, from commuters to students and festival-goers, with a modern travel experience.
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