We ran Advisory Board’s when we were at Intel so know and can see the benefits of them to corporates and their customers. Here we see EnQii recruit a small advisory panel comprised of three practitioners from the global media industry: –
- Jerry Hill has held leadership positions in both a leading UK media owner and an International media agency network giving him a very wide understanding and perspective of the media and communications market. Jerry was CEO of TSMS, the UK’s first multi station commercial TV sales house which represented a third of ITV’s advertising revenue. In 2001, Jerry joined Initiative, one of the leading Global Media agency networks owned by Interpublic Group, as CEO of their UK and Irish operations. He was appointed to the Council of the IPA, the UK advertising agency trade association for which he served as Chairman of the body’s 5 year strategy group.
- James Lim has extensive experience in marketing, media and management, particularly in the out of home space. He was founder and CEO of Digital Media Group in 2003, which he grew into the leading subway digital media owner in China and Hong Kong. Prior to that he was an early stage advisor of Focus Media (FMCN, listed in NASDAQ in 2005), VP/GM-China of Media Nation Inc (listed in HKSE in 2002, acquired by JC Decaux in 2005), Director-E China of International Distillers & Vintners (now Diageo), and served in various positions in the Swire Group (Cathay Pacific, Swire Duro, Taikoo Sugar, Swire Magnetics, Swire Beverages, etc).
- Jeff McElnea was president of Einson-Freeman, Inc. where he built the firm into a global promotions agency serving many Fortune 500 clients, then sold it to WPP Group in 1988. Jeff continued with Einson as Chairman/CEO for another 12 years while also heading two other WPP companies, Conquest USA and MGA Marketing. Following his 30 year agency career, Jeff became president of Satmark Media Group, a start-up new media firm that launched the first national ATM advertising network – now owned by Bank of America. Today his consultancy, The Jeffrey Group, advises multi-national clients, agencies and media enterprises on business development. He has managed or helped finance early stage marketing ventures in alternative media, and in-store communications.
Ajay Chowdhury, EnQii’s CEO told us “As the Digital Out of Home industry continues to grow into a global business having respected industry practitioners like these to call on can add immense value to our clients and help them secure greater returns from their investment in digital out of home media.”
The board it seems then has been set up to provide EnQii customers with the strategic advice in advertising sales, digital merchandising and out of home strategy – David Hearn, current chairman of EnQii,  will be working closely with these three.