Intersection, the urban innovation company at the forefront of technology and data-driven media solutions in cities, top transit systems, and airports across the country, this week announced that Marta Martinez has joined the company as Chief Revenue Officer. Drawing on more than 15 years of leadership in digital advertising and media, Martinez will drive revenue across the organization as it scales its growing digital media portfolio, including LinkNYC, LinkUK, and the MTA New York City Transit On the Go kiosks, to new solutions, products, and markets globally.
As the Company’s CRO, Martinez will leverage her deep expertise in digital, video, mobile, and programmatic advertising to accelerate growth, with topline responsibility for the company’s new and existing media revenue streams, sales strategy, and global go-to-market planning, management, and execution. With direct oversight of the company’s sales organization, Martinez will report to Chairman and interim CEO Dan Doctoroff.
Dan Doctoroff said “Marta has spent her career at the forefront of digital media, delivering value to brands through new online, mobile, and video platforms. As we continue to expand our solutions that bridge the digital and physical in cities around the world, Marta’s deep experience in monetizing digital products, her relationships with the biggest global brands, and ability to lead top performing sales teams will be a tremendous asset to us. We are thrilled to have her join our executive team”.
Before joining Intersection, Martinez served as Senior Vice President of AOL Advertising, where she led a top performing sales team to simplify marketing for AOL’s clients and bring together programmatic advertising and premium video-first content experiences. Prior to that role, she oversaw all sales and strategy for AOL’s video offerings as Global Head of Video Sales.
Marta Martinez said “Joining Intersection gives me the rare opportunity to do something truly new and drive change—not just in the media industry, as I have done throughout my career, but in daily urban life in cities across the world. And that’s incredibly exciting. Still, we have only tapped the surface of what’s possible when technology, data, and advertising come together in the physical world, and I look forward to helping build on that vision to create experiences that are as valuable and exciting for consumers as they are for brands.”
Prior to joining AOL, Martinez served in dual roles as SVP of Business Development & Operations and CMO of the industry-leading programmatic marketing company MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and more than 900 advertising and media agencies globally. Previously, she served as SVP, Global Corporate Development at Havas Digital. Martinez holds an M.B.A. from New York University’s Stern School of Business and an M.S. in Business Administration from ESADE in Barcelona.