Out-of-home communications agency Posterscope has appointed Chris Daines formerly Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer.
Chris Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and lead innovation in the way that the medium is planned, bought and sold.
Glen Wilson, Managing Director of Posterscope told us “We are excited to have someone with his pedigree join our team, his experience across the multimedia marketplace means he is ideally suited to support Posterscope’s continued leadership.”
As Head of The Exchange at Mindshare, Chris Daines ran a team of over 200 people, planning and buying integrated campaigns across offline and online media and was responsible for Mindshare’s investment across TV, Press, Cinema, radio, on-line display, RTB, Mobile, Search, Radio, SEO and on-line video.
The appointment will be effective from January 2017.