The @mobile_majority Acquires @Gimbal

Adrian J Cotterill, Editor-in-Chief

So, in the end there was no IPO for Gimbal. Breaking news now is that The Mobile Majority, a data monetization and mobile media execution solution has acquired Gimbal.

Gimbal Acquisition

Gimbal of course was ‘incubated’ inside Qualcomm Incorporated, starting back in April 2010 and began developing two new emerging mobile businesses and products: a geofencing and contextual awareness platform and a secure BLE beacon solution. In June 2012, the enterprise-grade SDK was released, and Gimbal was established as a private company in mid-2014.

Last year, it looked very much as if Gimbal was all ready for an IPO but China and other economical factors effectively blocked that (and others in our industry). Gimbal went through some painful management changes and one wonders what sort of sale this was.

Rob Emrich, CEO and founder of The Mobile Majority said “The acquisition of Gimbal is a massive step toward realizing the promise of relevant advertising. By combining Gimbal’s location software, hardware, and data with our media buying platform, we can further realize the potential of true 1-to-1 targeting and attribution. There are hundreds of companies in this space, but there are only a handful that control a critical mass of source data. This acquisition likely puts our company as the largest non-public source location data owner in the space.”

Chas Wurster, CTO of Gimbal was quoted as saying “Joining forces with The Mobile Majority will enable our customers and partners to access not just to Gimbal’s engagement platform but a full-stack location advertising and data intelligence solution that offers new monetisation opportunities.We are excited to join the fastest growing technology company in Los Angeles and proud to continue representing Southern California’s growing tech base.”

Don Norton, The Mobile Majority’s GM of Channel Partnerships said “By combining resources with Gimbal, The Mobile Majority’s audience data allows partners to create custom audience networks and reach extension solutions beyond the scale and accuracy of the walled gardens – driven by incredibly sophisticated location infrastructure, data-driven behavioral insights, and deterministic identity matching”.

For more information on the acquisition, Gimbal’s continuing operations, and The Mobile Majority’s new offerings you can click here.

The Mobile Majority is based out of Santa Monica, California. It’s basically a mobile advertising solution that leverages a vertically-integrated technology stack built atop a sophisticated data infrastructure to enable advertisers, publishers, and media companies to serve the most efficient, effective, and targeted advertising in the world.

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