Exterion Media’s former Agency & Trading Director, George Rossides spoke to us this week about his new company ‘OOH Yes’, an independent, UK out-of-home media planning specialist.
George Rossides told us “We will provide a service that elevates brand stature through smarter planning, focusing particularly on the digitalisation of outdoor formats to provide businesses with integrated out-of-home marketing solutions”.
“OOH Yes believe that there is an opportunity in the outdoor market to facilitate advertisers with greater targeting, flexibility and creativity in the planning of cost-effective outdoor campaigns”.
The company offers start-ups, SMEs and media agencies bespoke digital out-of-home marketing solutions on a regional, national and international scale, catering for the full suite of creative formats, from taxis, buses and the Tube, through to roadside billboards and ambient media.
“There’s never been a better time to bring a new specialist in OOH to the market. The outdoor industry has changed significantly over the last decade in concurrence with digital’s rise; the options now available to advertisers being more responsive, immersive and personalised than ever before.
“Yet despite this, planning remains stuck in the past. OOH Yes brings a fresh, modern approach to the process of planning and buying bespoke outdoor campaigns, harnessing the latest behavioural trends and technological advancements to deliver genuine added value.”