Clear Channel Outdoor Americas Enlists @RubiconProject’s Help

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor Americas’ Wade Rifkin, appointed as senior vice-president of programmatic back in March 2016 has seemingly inked his first deal, a programmatic tie-up with Rubicon Project.

The iHeartMedia subsidiary says it plans to use the system to sell advertising space on 1,000 of the digital billboard screens it owns across the U.S., including those located in some major airports.

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