Visit India: What Do You Expect to Sell?

Adrian J Cotterill, Editor-in-Chief

You are a software company and you are going to India? Tell me, what do you expect to sell and how much do you expect to sell it for?

India is the seventh-largest country by geographical area and the second most populous country in the world and has armies full of well educated computer programmers who can churn out good software quicker than you can take out your corporate credit card, visit and book a combined flight and hotel deal.

if you do sell something at what price are you selling? How much are you REALISTICALLY expecting your customers to pay you?

If you are Broadsign or Dynamax and you are visiting India to sell your software we think you are probably wasting your time!

We look forward to being proved wrong (and the orders roll in) but we do see a seismic shift in the creation of digital signage software from the Western world to those of India, China, Malaysia and Taiwan.

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