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How to Reinvent Retail with Digital at #EuroShop

Scala, BV., will demonstrate how to reinvent retail with digital solutions for today’s tech-savvy shoppers at #EuroShop, being held 5-9 March in Düsseldorf. Scala, part of the STRATACACHE family of complementary digital solution companies, will show marketers, retailers and innovators how digital can help ease in-store engagement with shoppers and create loyal, repeat customers. Digital solutions offer retailers ways to bring the best of online shopping into the physical store, where shoppers overwhelmingly say they prefer to complete their purchase.

Scala_Wendys_Flagship2Scala CEO Chris Riegel told us “We have seen promising, continual growth globally in retailers introducing digital to help retail brands stay relevant and exciting to today’s increasingly demanding clientele. The German region in particular has demonstrated formidable progress, and we look to expand our retail presence there, appealing to innovators who are looking for a proven partner to bring their creative ideas to the store.”

Additionally, two Scala presenters will lend their retail expertise to topics of significant importance to today’s retailers – omni-channel experiences and actionable analytics.

At EuroShop in Hall 3/G92, Scala will show how marketers and innovators can use digital to appeal to and engage with shoppers using solutions such as:

Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Visit scala.com/euroshop-2017 [1]