Heidi A. Voorhees, MBA, CAE has joined InfoComm International as the organization’s new Chief Operating Officer. As COO, she will lead InfoComm’s North American operations and global marketing and communication efforts.
With 20 years of trade association and private business experience, Voorhees brings to InfoComm significant expertise in operations management and strategic planning. She spent nearly 10 years at SmithBucklin, the world’s largest association management company, where she oversaw meetings, conventions, tradeshows and executive events for anywhere from 10 to 20,000 participants. Voorhees also has experience in association marketing and tradeshow management from her time as Vice President of Strategic Initiatives at the Institute of Food Technologists and Senior Vice President at Experient, a leading global event company.
Voorhees received an undergraduate degree in Commercial Recreation and Business Management from Central Michigan University and an MBA from the Kellogg School of Management at Northwestern University.