Strathclyde Partnership for Transport (SPT) has announced that Exterion Media will be its media partner for the Glasgow Subway and Glasgow bus operations. The deal signals an exciting new period of growth for Glasgow transport systems, with Exterion Media being the largest transport media owner in the UK.
Eric Stewart, Assistant Chief Executive (Operations) at SPT, told us “After what has been a highly competitive tender process, we are delighted to announce Exterion Media as our new media partner. Exterion Media already has impressive credentials in Scotland and demonstrated an ambitious vision for the Glasgow Subway. The company’s transformative approach to advertising will ensure we are driving innovation through our estate, as we continue our modernisation programme with the Subway’s first full-scale upgrade in more than 30 years”.
Every year SPT operations oversees 33 million journeys across Glasgow, the UK’s fourth largest city. The contract will see Exterion Media manage commercial opportunities across 41 carriages, at 15 subway stations and 6 bus stations – and will seek to improve the customer experience through a more engaging passenger environment.
Gillian Godsell, Country Director for Scotland at Exterion Media, said “Our partnership with SPT underpins our ongoing investment in Scotland, and will allow us to break new ground in connecting advertisers with the Scottish audience through a joined up passenger experience. Metro systems, like Glasgow Subway, offer a unique environment and an engaged captive audience to reach passengers and enhance customer experiences. It’s a great new addition to our portfolio – we’re incredibly excited for the contract to commence!”
Exterion Media takes over from Primesight, which has held the Glasgow Subway contract with SPT for the last 25 years – this new contract starts April 1, 2017 and will run for a period of five years. Exterion Media is now the market leader in outdoor advertising on transport networks throughout Scotland, with franchise partners including Lothian Buses, First Bus, Stagecoach, National Express Dundee, and Abellio ScotRail.