Branded Cities Network and SJP Properties have announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X.
Both signs, measuring over 2,700 square feet in size, will be angled to oncoming traffic, maximizing viewability and impressions for clients. Expected to be deployed in Q2 of 2017, the signs will be marketed by BCN as the “Midtown West Digitals” and will be positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue. In addition to their ability to deliver video content, both signs will be capable of innovative Out-of-Home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.
Steve Ellman, Chairman & Chief Executive Officer of Branded Cities Network told us “We are excited to add these two iconic digital signs to our portfolio of spectacular signage on one of the biggest intersections in the heart of Manhattan. Manhattan continues to be a key market for Branded Cities Network and to have the ability to add the ‘Midtown West Digitals’ to our media footprint of large format digital signage furthers our goal of having iconic media in iconic destinations.”
The ‘Midtown West Digitals’ will no doubt provide clients with impactful coverage to their consumers and breathe new life into a key and highly demanded area of Manhattan.
Steven J. Pozycki, Chairman and CEO of SJP Properties said “On behalf of my partners at Eleven | X, PGIM and Norges, we are very pleased to have Branded Cities Network on-board marketing and managing these two great signs and expect very strong demand for them. When Eleven | X was in the planning stages, we developed a signage program that the ‘Midtown West Digitals’ will be the centerpiece of. A number of our tenants have chosen to take advantage of the signage program for ‘The Gateway to the New West Side’.”
Branded Cities Network is a subsidiary of EL Media, and is a fully integrated, digital, spectacular signage media company. BCN’s current U.S. platform includes Philadelphia, New York, Los Angeles, Las Vegas, Phoenix and Denver. EL Media’s current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. It is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean.