Dunnhumby and Tesco have not managed to stick to their original schedule for choosing a content partner – as the original schedule would have had an announcement by Feb 13th on who was ultimately victorious.
There is a lot of interest from the industry on this particular RFP and so it is a shame that they could not have finished as timely as they started.
We understand that the list is now down to three vendors. Another one of our favourites was ‘knocked out’ if that is the right terminology a week ago.
One of the three is a traditional TV production company with little or no experience in digital out of home, another still in the frame is the incumbent provider and the third is the sole newcomer / digital out of home specialist studio.
What’s the betting it stays with Bob or goes to the TV production company?