Not at all purely digital but an interesting innovation that has been running for some time in the UK now – Kinetic’s new web page for tactical posting opportunities [1] – oh and did we say “the chance to win an iPod Touch 32gb plus £50 iTunes vouchers”
Tuesday’s tactical campaigns included for example;
- Royal Ascot 4000 x national 6 sheets £200,000 15th-21st June 2009
- Father’s Day 50 x National Mall2 £40,000 15th June – 21st June
- Wimbledon 1000 x London 6 sheets £50,000 22th June or later – 5th July
- British Grand Prix, Silverstone 2 x banners, 1 x giant ground banner £100,000 18th June – 21st June
The offers and opportunities change on a daily / regular basis.