Chris Lederer joins IBM

Adrian J Cotterill, Editor-in-Chief

Former Principle at PWC Strategy& in New York, Chris Lederer has joined IBM as VP and Partner, Media Industry Leader.

Chris Lederer began his consulting career at Booz & Co. He is a frequent industry speaker and has been published in HBR, Strategy+Business and Vice, as well as publishing two books on brand-driven growth and CRM with Harvard Business Publishing.

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