PIKASSO, which many will know is, the leading out of home media owner throughout Levant and North Africa – with assets in Lebanon, Jordan, Iraq, Algeria, Tunisia and Mali, has recently started using various revenue optimisation and yield management solutions offered by Paris based MEREO [1].
The collaboration we believe includes an analysis of PIKASSO’s sales data, inventory structure and business processes, as well as the integration of software solutions – all aimed to optimize added value.
MEREO claims to be the world leader in revenue optimization / Yield Management for traditional OOH and digital out pf home advertising – a claim backed up probably by its work with JCDecaux in France and Mediatransports, and for various radio-television sales houses including Lagardère Publicité and NextRadioTV.