Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., has announced that it has been awarded a five-year partnership renewal with Bill and Hillary Clinton National Airport (LIT) to provide state of the art advertising solutions.
The latest advertising network will allow brands to reach approximately 1.9 million annual travelers passing through the airport. The new agreement went into effect on June 1, 2017 with the new advertising program launching December 15, 2017.
Clear Channel Airports has been the incumbent concessionaire at Clinton National Airport since 2012. Clinton National Airport is Arkansas’s largest commercial service airport hosting five airlines with dozens of daily departures and nonstop service to 12 destinations. A $25 million concourse renovation is nearing completion.
As the capital of Arkansas, Little Rock is a cultural, economic, government, and transportation center within Arkansas and the South. Industries currently driving economic growth for the city include advanced manufacturing, aerospace, innovation, healthcare and non-profits.
Morten Gotterup, President, Clear Channel Airports told us “We’re pleased that Clear Channel Airports will provide additional high-tech opportunities to help businesses reach their marketing goals,” said Ronald F. Mathieu, airport executive director. “Research shows that the demographics of Little Rock passengers are among some of the most sought after, which can make airport advertising very effective.”
“With growing passenger traffic and the flourishing economy of Little Rock, this is a very exciting time for us to extend our partnership with Clinton National Airport. Little Rock continues to draw a highly educated, affluent frequent flyer passenger base making Clinton National Airport a very attractive advertising venue for national and regional brands. We are eager to begin implementing our new media network that will surely take the passenger experience to the next level.”
The new advanced advertising program at Clinton National Airport will include an aesthetically balanced network that integrates technology and symmetry to deliver advertising messages in creative ways while enhancing the passenger experience. Specific elements include; an LED Video Wall, Lit Tension Fabric Displays and a Digital Reservation Center.