PRN & iDklic Form Unlikely Partnership

Adrian J Cotterill, Editor-in-Chief

PRN, a STRATACACHE company and leading provider of in-store shopper marketing solutions, and iDklic, a leading provider of in-pharmacy point-of-sale digital content and advertising have formed a partnership to bring pharmacy customers in both Europe and North America new and innovative media and technology solutions to enhance the in-pharmacy shopper experience.

The press release states that the partnership between PRN and iDklic was an opportunity for both parties to share best practices and to complement each other’s strengths and areas of expertise in the growing health and wellness market. iDklic will contribute its 11 years of experience in delivering digital health and wellness content at point of sale to pharmacies throughout Europe. PRN will lend its consumer experience and monetization expertise along with its strong North American retail and pharmacy presence.

Jean-Charles Figoni, CEO and founder of iDklic told us “I am thrilled to form a partnership with PRN, whose core values are close to ours. At iDklic, we strongly believe in mutually beneficial long-term relationships and in reciprocal evolution. With the experience of our companies, we will be able to offer our customers the best of both worlds”.

PRN and iDklic aim to reinforce their know-how of the digital signage sector, and to create intrinsic value for their respective markets.

Kevin Carbone, CEO of PRN said “iDklic has built a successful model for serving European pharmacy customers based on delivering outstanding health and wellness content and the highest quality customer service,” said “We’re excited to partner with them and look forward to helping them expand while also leveraging their best practices here in the U.S.”.

Leave a Reply