Following a competitive tendering process, Clear Channel Northern Ireland have retained the Translink contract for the management of the bus shelter estate in Northern Ireland.
This will see Clear Channel maintain and sell advertising across the estate of 1400 bus shelters in Northern Ireland and as part of the contract, Clear Channel Northern Ireland will launch Adshel Live – a network of 70 digital screens. The screens will be located in high profile locations in the city centre, on main arterial routes and in high footfall locations. The digital screens are being provided by Amscreen.
Peter Megarrell, Commercial Director, Clear Channel Northern Ireland (shown above with Tristan Aiken, Translink Estates) told us “We are delighted to retain the Translink contract at this exciting time for public transport investment in Northern Ireland. This is a significant investment, a significant commitment and a significant moment for Irish Out-of-Home Media. Today’s announcement is about more than brilliant new screens. This is investment with purpose. It’s about the right sites that reach the right audience at the right time. The screens are supported by amazing back-end technology that will allow brands to effortlessly ad-serve content – adding an extra layer of context to pin-sharp creative.”
Simon Sugar, Amscreen CEO said “We are so pleased to be partnering with Clear Channel Northern Ireland for the launch of Adshel Live bus shelters. This deal offers up various efficiencies – one of these being the speed of delivery via our European-based production headquarters. As well as optimising the ever-important lead times, we have the unique ability to provide easy local access to every stage of the build, ensuring the Clear Channel team has complete visibility and transparency through the delivery process.”
Clear Channel is already Northern Ireland’s leading Outdoor media owner and this investment will further consolidate this position. In another media-first, Clear Channel Northern Ireland were the first to install digital screens in shopping malls in Northern Ireland with the launch of the Castlecourt shopping centre. In 2016, Clear Channel Northern Ireland launched Ireland’s first retail network with the launch of Asda Live across 12 Asda stores. In 2017, Clear Channel added to their digital portfolio with 50 Socialite screens in pubs and bars across Northern Ireland, as well as a digital screen at George Best City Airport.