DPAA Leads Two Advertising Week Sessions

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home, will lead a pair of Advertising Week sessions focusing on two timely elements of the sector’s rapid growth: location data and programmatic.

The panelists will examine the state of both technologies, present real world examples and make projections on how they will impact brands in the coming years. It is anticipated that some panelists will be announcing new digital agreements and application launches.

Barry Frey, President & CEO of DPAA and moderator of the panels told us “Digital out-of-home’s great strength is that is can reach today’s mobile consumer outside the home with relevant, targeted ads. These sessions will address some of the game-changing technology that is fueling the growth of the DOOH sector, and more importantly will focus on what it all means for the future of brands and how they will impact consumers.”

The DPAA sessions are: –

  1. ‘Digital Out-of-Home & Programmatic: Current Practices, Future Growth’
    Tuesday, September 26, 3pm ET
    Target Media Stage at Playstation, 1515 Broadway

    Moderator: Barry Frey
    Ian Dallimore, Director Digital Innovation & Sales Strategy, Lamar Advertising
    Mike Gamaroff, SVP Channel Strategy, Sito Mobile
    Matt Schroeder, Group Analytics Director, Cross Media
    Andreas Soupliotis, Founder & CEO, Hivestack

    Session description: Digital marketers, DOOH network, ad tech and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth.

  2. ‘How Location Data is Transforming Advertising’
    Wednesday, September 27, 4:30pm ET
    Target Media Stage at Playstation, 1515 Broadway

    Moderator: Barry Frey
    Scott Marden, CMO, Captivate
    Marta Martinez, CRO, Intersection
    Chris Polos, Head of Sales, Verifone Media

    Session description: Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts, and in many cases knowing where she will go next, location has been a game changer, especially when combined with digital out-of-home. Learn from experts how location data and digital out-of-home deliver a one-two punch!

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

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