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#ShopperTalkEurope @Scalainc In-Store Engagement #824

Scala, Inc., a leading global provider of digital retail experiences, is showcasing a booth full of solutions at ShopTalk Europe that reinvent the retail space and appeal to today’s tech-savvy shoppers. Scala, representing the STRATACACHE family of digital solutions companies, is showing how our collective complementary digital solutions drive the customer experience, empowering retailers to personalize shopper interactions and deliver consumer activation. Scala’s solutions in booth #824 show how – using smarter signage in-store – retailers can learn about, market to and optimize engagement with their shoppers.

Harry Horn, General Manager of Scala EMEA and Vice President of Marketing, Global told us “Digital plays a pivotal role in driving an effective in-store marketing strategy, creating new opportunities for targeted shopper engagement,. We’re helping marketers and retailers refocus on the customer experience – which needs to be convenient, frictionless and personalized. Digital is the exclusive driver in closing the loop of an overall enjoyable shopping experience.”

The Scala booth at ShopTalk Europe will display solutions that inspire retail innovators and marketers to use digital to impact and impress shoppers, leaving them with a lasting impression of the brand. Shopping experiences include:

ShopTalk is being held October 8-11, 2017 in Copenhagen.