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European #OOH Automation & Programmatic Conference

Our first FULL DAY conference during London Digital Signage Week (demand and interest has been so strong at all four of the Programmatic Buying workshops we’ve held over the past few years, that it made so much sense to put on) now pretty much has its full complement of speakers, and an impressive and internationally recognised lot it is is. The event will be chaired by Mungo Knott, Marketing & Insight Director at Primesight and of course, Joint Chair of the Outsmart Standards Committee.

[1]The European #OOH Automation & Programmatic Conference [1] takes place Thursday May 3, 2018.

Here’s the agenda…


09.30 Welcome | Mungo Knott | Marketing & Insight Director | Primesight and Joint Chair | Outsmart Standards Committee

10:00 Automating the Agency <> Media Owner Transactions | Tobias van Amstel | CEO & Co-founder | Signkick

10:45 COFFEE

11:15 Using Data, Insights, and Programmatic Buying for Better Audience Reach | Stephanie Gutnik | VP of Business Development | Broadsign, Mendel Looije | Founder and CEO | OutMoove, Niklas Cederlöf | Programmatic Marketing Manager | Foodora, Arno Buskop | Head of Data, Tools and Analytics | Kinetic, a WPP subsidiary

12:00 Core Services Explained, the (new) Ad Tech Business | Tim Harvey | Director of Business Transformation | JCDecaux, Fernando Mayorga | Chief Technology Officer | LiveDOOH, Simon Murray | CEO | Specle, Simon Booth | CTO | Scoota, Simon Booth | CTO | Scoota

12.45 LUNCH

14:00 Why Haven’t More Agencies and Brands Engaged with DOOH | Stephanie Gutnik | VP of Business Development | Broadsign, Sven Ruppert | Splicky, CEO, Karen Chan | Director, Emerging Channels | MediaMath, Dan Larden | Strategic Partnerships Director | Infectious Media

15:00 Revenue Management; Customer Analysis and Pricing | David Giudici | Directeur Financier et Commercial | MEREO

15:45 TEA / COFFEE

16:30 Has Programmatic Public Video Been Doing This Right All Along? | Christian Moody | UK Director, EMEA | Ayuda, Christian von den Brincken | Managing Director | Ströer, Joe Cotugno | Managing Director | Ayuda, Andreas Soupliotis | CEO | Hivestack

17.15 Closing Remarks | Mungo Knott | Marketing & Insight Director | Primesight and Joint Chair | Outsmart Standards Committee

[2]Tickets costs GBP 195 each and you can register here [1].

London Digital Signage Week [2] takes place April 30-May 4, 2018 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!

#ff @1Mungo @OutsmartOOH