8 Outdoor, one of the UK’s fastest growing digital out-of-home media owner, this week announced the appointment of Eleanor Crossman as its first Marketing and Communications Director, reporting into Chief Executive, Cennydd Roberts.
Eleanor Crossman is a PR Week 30 Under 30 2017 winner and joins from MWWPR where she has been leading a portfolio of media business clients after becoming the consultancy’s youngest ever account director. The appointment completes 8 Outdoor’s senior management team, following the recent promotion of Kanjeev Sikka to Group Sales Director.
- Eleanor Crossman will be responsible for building brand awareness of 8 Outdoor with advertisers and agencies across the UK as the business accelerates its digital out-of-home portfolio and capitalises on its position as the UK number one digital roadside media owner. The role covers all aspects of the marketing and communications function with Crossman leading on marcomms strategy and creative executions across owned, paid and earned media channels.
- Kanjeev Sikka will lead a team of over 20 sales people across both national and direct sales coinciding with a period of high growth and expansion for 8 Outdoor. Kanjeev has a huge wealth of experience having previously worked as Commercial Director at C3UK, and as Sales Director at MCap, the media investment company.
Cennydd Roberts told us “Elle was the outstanding candidate for our first ever Marketing and Communications Director. She has a real grip on the needs of a fast-growth digital media owner and the expertise to help us achieve our ambitious goals in 2018 and beyond. I am really looking forward to working with Elle, and Kanj to grow the understanding and use of digital out-of-home by advertisers, large and small, across the UK.”
8 Outdoor is rapidly investing in digital roadside billboards across the UK and helping to grow the out-of-home sector. Through its investment in digital roadside screens, it provides cost effective reach across the UK on premium, large format, digital out-of-home screens. Its sites can be bought individually, as part of a network or as a bespoke package. As a digital only player, the business offers complete flexibility to advertisers. Its campaigns have no fixed start dates or durations and brands are encouraged to buy the campaign period that best suits their brief.