Adrian J Cotterill, Editor-in-Chief
STRATACACHE and PRN today announced the acquisition of iDKLIC, a digital marketing and signage provider in the healthcare industry based in Brussels, Belgium.
iDKLIC’s co-founder and CEO, Jean-Charles Figoni, will remain as CEO and will continue to lead the company’s expansion in Europe. He told us “Since 2006, our company has been receiving a positive response from advertisers and customers. Our concept is established in over 1,250 pharmacies, reaching 2 million impressions per day. We are looking forward to further expanding the number of pharmacies and advertisers in Europe. At our end, we were fully aware that STRATACACHE would help us achieve our mission and realize our vision in a faster, more professional and integrated manner.”
Hoping to expand further, its global footprint of scalable customer engagement and activation technologies at the point of decision, iDKLIC will operate within the newly formed PRN Health Ltd. division as part of its current wellness product offerings. PRN currently provides interactive pharmacy displays and touchscreens for today’s leading wellness retailers.
Changes in both patient profile and healthcare delivery are leading pharmacies to evolve from small medicinal counters to inspiring well-being centers, evolving the in-store experience to an entirely new level. PRN Health’s digital solutions are a strategic part of enhancing the patient journey in a retail environment.
iDKLIC provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities.
The partnership will give PRN, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLIC’s proven platform for serving independent pharmacies in the US. iDKLIC will have access to STRATACACHE’s expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions.
PRN, LLC‘s CEO Kevin Carbone said “iDKLIC has built a successful model for serving European pharmacy customers,” said “With access to the technology, operational expertise and investment capital of PRN and STRATACACHE, iDKLIC can now deliver its proven value-added model to more pharmacy customers in more countries across Europe. The acquisition will also give PRN access to a proven platform for serving independent pharmacies and regional drugstore chains in North America.”
PRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation.
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