PatientPoint [1], the trusted leader in patient and physician engagement solutions, this week announced exciting growth within its research and analytics team that will further strengthen its innovative point-of-care product offerings. The organization has named Mary Nunlist to the newly created role of Vice President of Market Research & Program Performance Management and has promoted Rex Daisey to Senior Vice President of Business Intelligence & Data Science.
PatientPoint delivers educational and sponsored brand content through a cohesive communication platform that includes digital waiting room screens, interactive exam room touchscreens and a physician medical news program. By the end of 2018, PatientPoint programs are on track to impact patient-physician discussions in more than 51,000 physician offices and 1,000 hospitals nationwide.
Taken together, the addition of Nunlist and promotion of Daisey allows PatientPoint to further diversify and amplify its research and data-driven marketing expertise, a foundational element of its long-term success.
PatientPoint Founder and CEO Mike Collette told us “This industry is all about trust, and our best-in-class research and analytics team is a key reason we are the 30-year leader of the point-of-care industry. Our research team provides superior analytics and insights that allow us to craft customized programs, guarantee return-on-investment to our brand partners and deliver on our promise to providers to help them make every doctor-patient engagement better.”
As Vice President of Market Research and Program Performance Measurement, Mary Nunlist will lead a team charged with end-to-end program analytics—from pricing analysis to performance measurement—for the organization’s brand partnerships. She joins PatientPoint after more than 25 years at Procter & Gamble in Consumer & Market Knowledge (CMK), where she spent several years leading their global pharmaceuticals CMK organization and most recently served as global program leader within the CMK corporate function.
In his new role as Senior Vice President of Business Intelligence and Data Science, Rex Daisey will oversee a team of data scientists focused on predictive analytics as well as a team of business intelligence developers focused on enhanced reporting. This critical work allows PatientPoint to better accomplish its goal of reaching the right patients, caregivers and providers with the right messages at critical moments of care. Daisey, who most recently served as Vice President of Analytics and Insights, has played a key role in developing the company’s predictive modeling and scoring algorithms.
The growth of the PatientPoint research and analytics team follows several significant 2017 accomplishments. In late June, the company announced a $140 million capital raise to dramatically expand its digital point-of-care network. In mid-July, PatientPoint announced a partnership with Reflect, the largest provider of digital signage solutions in North America, to power and expand its digital capabilities. In early August, the company acquired leading digital oncology waiting room provider Patient Education Network. Earlier this fall, PatientPoint entered into a partnership with The Veteran Group to offer its communication platform to Veterans Affairs and other federal healthcare provider facilities.