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Mereo Joins @DPAAorg

DPAA [1], the leading global organization for everything digital out-of-home, announced this week that Mereo [2], the Paris-based provider of booking and revenue management solutions for the advertising industry, has joined DPAA as its latest international member.

Mereo helps its clients increase their revenue by providing a large range of optimization techniques. Price & Place suite allows outdoor sales houses to optimize their revenue thanks to the combination of dynamic planning and booking, pricing technologies and client satisfaction assessment.

These tools assist sales houses in determining the right rates, allowing them to sell their premium inventory at its true value while avoiding unsold resources. The company’s clients include major TV, radio and outdoor advertising sales teams, as well as companies in the leisure industry.

Barry Frey, President & CEO of DPAA told us “Mereo is at the forefront of revenue optimization and can be a valuable partner to our network members at a time when digital out-of-home ad revenues and demand for inventory are at all-time highs,” said We welcome them to our rapidly growing international member roster and look forward to working closely with them to grow their business and, in turn, that of our network members.”

David Giudici, Chief Finance & Sales Officer, Mereo, told us “DPAA has emerged as one of the world’s preeminent marketing associations and we are proud to call ourselves members. We look forward to being active participants at the ‘video everywhere’ table.”

Paris-based Mereo is a leading provider of revenue management consulting and software solutions, supporting major sales houses by providing a wide range of optimization techniques. These include analyzing the sales team’s market, selling processes and client value in order to optimize their revenue. These tools assist sales houses in determining the right rates, allowing them to sell their premium inventory at its true value while avoiding unsold resources. The company’s clients include major TV, radio and outdoor advertising sales teams, as well as companies in the leisure industry.