#NRF2018 NCR Maintains Momentum in Transforming the Retail Experience

Adrian J Cotterill, Editor-in-Chief

NCR Corporation (NYSE: NCR) will take visitors to booth #3121 during #NRF2018 on an experiential retail journey and in doing so, the company says that it is underscoring the need for retailers to reimagine consumer engagement in a landscape where physical and digital channels are increasingly blurred and competition is fierce.

During the show, NCR will celebrate 20 years since the installation of its first self-checkout solution, and the tremendous journey that has led the company to become the global market leader with retailer deployments across 39 countries. Self-checkout has become one of the most recognizable aspects of NCR’s store transformation solution portfolio. NCR’s technology helps retailers solve long checkout queues, growing overhead costs, and customer service challenges due to misallocated staff and increasing wages. The company’s latest self-checkout models feature intelligent vision-based scanners that simplify the self-checkout process, while simultaneously helping to reduce shrink.

Tom Chittenden, vice president and general manager of retail solutions at NCR Corporation told us “NCR’s self-checkout innovations are part of our larger commitment to continuously rethink and reexamine the role of technology in both improving the shopper experience and helping retailers succeed,” said For many retailers, self-checkout has become the starting point of their transformational journey to thrive today and prepare for the demands of tomorrow. At this year’s NRF show, we’re excited for visitors to see our comprehensive offering of omni-channel solutions for all types of retailers and to experience hands-on the end-to-end approach we take with creating exceptional retail experiences.”

During #NRF2018, NCR will host media tours that demonstrate how a consumer journey is markedly enhanced by its omni-channel retail solutions: delivering flexible purchase and fulfillment options, improving engagement with next-level personalization and creating smoother experiences using a wide variety of technologies. For example, NCR’s EMV-ready OPTIC terminals are poised to revolutionize petroleum and convenience retail throughout North America by helping to drive in-store sales and improve loyalty with customized offers and a broad array of payment options at-the-pump. NCR FastLane™ Mobile Shopper helps retailers digitally engage with shoppers on their mobile devices, with tools to build shopping lists, locate and scan items for fast checkout inside the store.

Throughout the booth, visitors can experience how NCR enables the buy-anywhere, fulfill-anywhere demands of today and learn how its omni-channel solutions make each of the consumer touchpoints in a shopping journey work.

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