QMS Media Restructures Australian Executive Team

Tristan Cotterill

One of Australia’s fastest growing digital outdoor media companies, namely QMS Media, has today announced changes to the structure of the Group’s senior executive team, with the appointment of divisional leaders across its Australian media and production businesses.

We are told that the appointments reflect QMS’ significant growth in both Australia and New Zealand since its IPO in 2015, and are aligned to the delivery of the Group’s multi-platform engagement strategy across digital, outdoor and sports in each of its markets.

The first of these promotions sees John O’Neill, currently Chief Sales Officer, appointed to the role of CEO of QMS Australia. With over 20 years’ experience in the outdoor media industry, developing and leading sales teams at Eye Corp, Media Puzzle and oOh! Media, John has extensive knowledge across all facets of outdoor advertising and has been instrumental to QMS’ strong growth and performance to date. In his new role as CEO, John will be responsible for leading and managing the Australian media business, through the implementation of the next evolution of QMS’ multi-platform engagement strategy across digital, outdoor and sport media.

Nathan Sable, currently Managing Director of QMS’ production company Omnigraphics, will become CEO of QMS Production and assume oversight of all QMS’ Australian production and logistics businesses, including Omnigraphics, MMT and BMG. With vast knowledge and years of experience across the print production industry, Nathan will be responsible for driving operational efficiencies across the Group.

Group CEO Barclay Nettlefold told us “I am really excited about the future direction of the QMS Media Group and the calibre of people that we have within the team. These changes are a reflection of the incredible talent that we have at QMS, and the outstanding contribution made by John and Nathan in the development of the Australian media and production businesses. Their appointments will enable me to focus on the exciting growth opportunities that lie ahead for the QMS Media Group both locally in Australia as well as internationally.”

Reporting to the Group CEO Barclay Nettlefold, John and Nathan will assume immediate operational responsibility of each of the businesses and enable the Group CEO to dedicate a greater degree of focus on the strategic direction and future growth opportunities of the QMS Media Group as a whole.


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