Big McDonald’s Win for @CineplexDigital in Brazil, Argentina & Uruguay

Adrian J Cotterill, Editor-in-Chief

Cineplex Digital Media has been selected by Arcos Dorados, the largest independent McDonald’s franchisee in the world, to deploy, maintain and operate a complex merchandising network of digital menu boards at McDonald’s locations in Argentina, Brazil and Uruguay.

We are told that Cineplex Digital Media will work alongside Arcos to provide ongoing strategic creative content, consulting services and marketing initiatives to new and existing restaurants in multiple Latin American countries.

The network will consist of high-resolution digital menu boards that feature content in Portuguese and Spanish and include Cineplex Digital Media’s proprietary platform that enables both centralized and location-specific content, promotions and offers.

Dan Gertsacov, Chief Marketing and Digital Officer, Arcos Dorados told us “Having worked on a pilot program with Cineplex Digital Media for the past year, we have witnessed first-hand their deep experience in the digital signage and restaurant industries. Cineplex Digital Media has been instrumental in providing innovative platforms and solutions that deliver a quick and improved ordering platform for our customers as we expand the ‘Experience of the Future’ concept in our main markets.”

The new digital menu boards will be installed at McDonald’s front counters, McCafés, dessert centres and crew room locations. To date, Cineplex Digital Media has launched its digital menu boards at new store locations across Brazil and Argentina, with plans to launch in Uruguay in 2018. Over the next three years, the solution will see the installation of thousands of digital screens in total.

On a mission to revolutionize digital experiences where people work, shop and play, Cineplex Digital Media has made a name for itself in the Digital Out-of-Home, Retail, Financial and Quick Service Restaurant industries by providing strategic, digital display and network solutions for its clients. CDM’s industry leadership stems from its expertise in offering clients a full-service, end-to-end digital signage solution, including research and creative strategy, content production, installation and technical support, digital asset management, media sales and data analytics. For more information on Cineplex Digital Media, visit

Arcos Dorados is likely the world’s largest independent McDonald’s franchisee in terms of system wide sales and number of restaurants, operating the largest quick service restaurant chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The Company operates or franchises over 2,100 McDonald’s-branded restaurants with over 90,000 employees and is recognized as one of the best companies to work for in Latin America. Arcos Dorados is traded on the New York Stock Exchange (NYSE: ARCO).

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