Late last year saw the inroduction of a new WPP shop in the Smart Cities space, namely LOOM Media [1].
Jon Schulhof Founder and CEO, LOOM Media may be better known as the founder of Motivate, a global bike share business which operates some of the largest and most popular bike share systems, including; Ford GoBike in the Bay Area, Citi Bike in New York, Hubway in Boston, and Divvy near you in Chicago, among others.
He joined up with WPP in August to focus on bringing brands to bear to improve communities in five main areas: discovery content, health and wellness, transportation and community life, and sustainability.
Look out for some LOOM announcements sometime this week.