Adrian J Cotterill, Editor-in-Chief
Vector Media has acquired Direct Media USA, one of North America’s largest municipal transit advertising companies.
The combined company will maintain transit media in 50 markets, which includes 27 of the 35 largest US DMAs.
Marc Borzykowski, Chief Executive Officer of Vector Media told us “This is a transformational acquisition that will dramatically expand our reach, provide our clients with new media options and allow us to showcase Vector’s unique approach, combining creativity and technology to deliver engagement and impact, to a much broader audience. Vector Media and Direct Media USA share many of the same cultural values, and the combination of the companies’ creative and business strengths makes for a powerful media platform and provides our customers with access to the most extensive transit media network in the country.”
Through this transaction Vector acquires 12 new offices, nearly doubles its employee ranks, and, with the addition of over 25 new exclusive partnerships, adds more than 4,500 vehicles and 2,300 transit shelter panels to its already robust platform. Among the new markets in which Vector will now be operating are Charlotte, Baltimore, Orlando, St Louis, Milwaukee, Fort Lauderdale, Providence, and Tampa/St. Petersburg. For a full list, please visit Vector’s website at www.vectormedia.com.
This acquisition further cements Vector as one of the largest and most progressive outdoor media companies in the United States and is an exciting opportunity for Vector to bring its unique take on OOH, with a focus on creative storytelling, to a substantially greater number of consumers and advertisers alike.
Founded in 1998, Vector Media specializes in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences. The company’s current inventory of over 30,000 Out-of-Home faces includes bulletins, street furniture and over 20,000 transit advertising faces, including double decker buses, municipal transit, airport shuttles, custom route coach vehicles and trolleys. Vector Media maintains inventory in 27 of the top 35 DMAs including the only coast-to-coast double-decker advertising network in North America, which is comprised of inventory in New York, Chicago, Los Angeles, Las Vegas, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Austin and Dallas. Vector’s rapidly growing experiential division integrates the company’s Out-of-Home assets and other capabilities through the creation of dynamic brand experiences.
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