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APN Outdoor’s Highest Profile Sites Set for Digital Transformation

Leading Outdoor business APN Outdoor New Zealand [1], has unveiled plans to expand their national digital footprint, with three of Auckland’s highest profile static billboards undergoing a digital transformation.

The conversion will see inbound and outbound panels framing the iconic Parnell Bridge and outbound panel of Khyber Pass, both set to go live later this year.

APN Outdoor New Zealand General Manager, Mike Watkins told us “The Out-of-Home industry has experienced fantastic growth over the past 2- 3 years. This has been fueled by the proliferation of conversion of static sites to digital. These three Digital Billboards are very exciting additions to our national network and we look forward to brands taking full advantage of the creative flexibility and technology savvy integrations such as RSS feeds and recognition software that will become available to them”.