Leading Outdoor business APN Outdoor New Zealand [1], has unveiled plans to expand their national digital footprint, with three of Auckland’s highest profile static billboards undergoing a digital transformation.
The conversion will see inbound and outbound panels framing the iconic Parnell Bridge and outbound panel of Khyber Pass, both set to go live later this year.
- Parnell Rise – Auckland. Providing advertisers with great viewability and high frequency rates, the Parnell Rise panels are spectacular in size at 18m x 4.5m, together achieving over 1.9 million contacts per month. The bridge is widely considered as one of Auckland’s iconic landmarks and as part of the sites upgrade the original steel trusses will be revealed for the first time in decades, showcasing more of this heritage structure dating back to the 1870s. Positioned within immediate location to the southern and north-western motorways and Parnell shopping district, both panels capture high traffic volumes and provide brands with exposure to an affluent audience.
- Khyber Pass – Auckland. This high impact 14.4m x 4.8m soon to be Digital Billboard is prominently positioned on Khyber Pass, capturing traffic heading towards the Southern Motorway, Mt Eden, Ponsonby and City from Newmarket. Elevated above three lanes of outbound traffic, Khyber Pass impacts close to 900,000 contacts a month, providing excellent exposure across a vast audience group.
APN Outdoor New Zealand General Manager, Mike Watkins told us “The Out-of-Home industry has experienced fantastic growth over the past 2- 3 years. This has been fueled by the proliferation of conversion of static sites to digital. These three Digital Billboards are very exciting additions to our national network and we look forward to brands taking full advantage of the creative flexibility and technology savvy integrations such as RSS feeds and recognition software that will become available to them”.