Following the launch of the Clear Channel Ad Platform last year, it has now been announced that it has been connected with Posterscope’s own location analytics planning and trading platform, ECOS. The direct connection simplifies the entire process of booking premium Storm inventory for the Posterscope team, from the initial checking of availability and cost, to placing options and purchasing.
Justin Cochrane, CEO, Clear Channel UK, told us “It’s fantastic knowing that brands will soon be getting the most out of our automated Ad Platform. The Integration with Posterscope is making booking Out of Home smarter, simpler and more effective. We’re heavily investing in building a next-generation OOH estate in order to achieve our vision: to Create the Future of Media, Out-of-Home. Automation is the next step in making media easier to plan, buy and deliver, and maximise the benefits of our leading digital portfolio.”
The initial roll out is offered for Clear Channel’s premium Storm products and work has begun with other Out of Home specialists to integrate the platform with their own systems and for the platform to carry additional products from the Clear Channel Portfolio.
Stephen Whyte, CEO, Posterscope UK added: “Planning and buying out-of-home can be logistically complex so anything that helps simplify the process and increase speed to market is welcome. Integrating our award-winning ECOS platform with Ad Platform will enable faster, more efficient planning and booking across Clear Channel’s digital estate, and, most importantly, allow clients to really leverage the flexibility and agility of digital OOH”.
Clear Channel UK’s Ad Platform is a web-based portal, with access granted to authorised users. Inventory on the Platform is traded on an automated guaranteed basis. This means advertisers can access and buy fixed volumes of premium inventory with fixed, upfront pricing.