Comments on: Danoo’s Next Play – Integrating Mobile Campaigns http://www.dailydooh.com/archives/12749 Digital Out of Home - Insight, Knowledge and Opinion Mon, 15 Mar 2010 15:03:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: manolo almagro http://www.dailydooh.com/archives/12749/comment-page-1#comment-17432 manolo almagro Wed, 17 Jun 2009 22:26:41 +0000 http://www.dailydooh.com/?p=12749#comment-17432 the latest research data - has China and Philippines as the number 1 and 2 txt'ing usage countries. I think the usage is driven by 2 economic factors- as it costs more to make a call vs. sending txts. And in the case of the Philippines - its still classifies as a 3rd world country so people opt for the cheaper way. Keeping that in mind, consider that use of the mobile has a different place in each cultural. Most filipinos keep at least 2 mobiles and upgrade their units once a year. In the Philippines, Korea and Japan, people use their phones for much more than just getting calls/txts, - they use them on vending machines, to send money to relatives and such. In the US, we've just discovered the Iphone, and texting is for the younger set. Excluding the boom of the iphone- I'd venture a guess that US use of the mobile phone beyond making calls and txting is about 3-5 years behind Asia. the latest research data – has China and Philippines as the number 1 and 2 txt’ing usage countries. I think the usage is driven by 2 economic factors- as it costs more to make a call vs. sending txts. And in the case of the Philippines – its still classifies as a 3rd world country so people opt for the cheaper way. Keeping that in mind, consider that use of the mobile has a different place in each cultural. Most filipinos keep at least 2 mobiles and upgrade their units once a year. In the Philippines, Korea and Japan, people use their phones for much more than just getting calls/txts, – they use them on vending machines, to send money to relatives and such. In the US, we’ve just discovered the Iphone, and texting is for the younger set. Excluding the boom of the iphone- I’d venture a guess that US use of the mobile phone beyond making calls and txting is about 3-5 years behind Asia.

]]> By: Mariam Ispahani http://www.dailydooh.com/archives/12749/comment-page-1#comment-17374 Mariam Ispahani Tue, 16 Jun 2009 17:47:24 +0000 http://www.dailydooh.com/?p=12749#comment-17374 Re Elijah - I thought the Philippines was ions ahead of us way behind USA folks! I heard you have the higest text messaging usuage and such. Manolo - so how far behind are we in the USA? 3 years? -m- Re Elijah – I thought the Philippines was ions ahead of us way behind USA folks! I heard you have the higest text messaging usuage and such.

Manolo – so how far behind are we in the USA? 3 years?

-m-

]]> By: manolo almagro http://www.dailydooh.com/archives/12749/comment-page-1#comment-17299 manolo almagro Sun, 14 Jun 2009 15:20:16 +0000 http://www.dailydooh.com/?p=12749#comment-17299 Elijah - the folks in the States aren't even close to the level of mobile phone users at the my peeps in the Philippines, not many virus issues...yet. -But you have made a good point - its just a matter of time before we may see such things in the US. I've had SMS experiences with Globe Telecom and Smart as it relates to promotions. I imagine the SMS participation with the game shows on Philippine Television make for very effective campaigns. If you have more details on the local mobile marketing side of things, i'd be interested hear about them, you can find me on twitter if you want to connect. Elijah – the folks in the States aren’t even close to the level of mobile phone users at the my peeps in the Philippines, not many virus issues…yet. -But you have made a good point – its just a matter of time before we may see such things in the US. I’ve had SMS experiences with Globe Telecom and Smart as it relates to promotions. I imagine the SMS participation with the game shows on Philippine Television make for very effective campaigns. If you have more details on the local mobile marketing side of things, i’d be interested hear about them, you can find me on twitter if you want to connect.

]]> By: elijah http://www.dailydooh.com/archives/12749/comment-page-1#comment-17259 elijah Sat, 13 Jun 2009 11:48:04 +0000 http://www.dailydooh.com/?p=12749#comment-17259 In the Philippines, virtually all celphones have their bluetooth switched off because of rampant virus infections. Specially with nokias, when you send a business card via bluetooth, the target device just accepts it without a prompt for approval. i wonder if you have the same problem there with cellphones getting infected using the bluetooth connection. a particular virus automates the cell to forward inane messages via sms and mms. so bluetooth is pretty much a dead medium here. most networks here first send a txt message with links or a prompt to reply. content is mostly interactive infotainment and games that offer a chance to win a cash or a prize. (...brought to you by...) In the Philippines, virtually all celphones have their bluetooth switched off because of rampant virus infections. Specially with nokias, when you send a business card via bluetooth, the target device just accepts it without a prompt for approval. i wonder if you have the same problem there with cellphones getting infected using the bluetooth connection. a particular virus automates the cell to forward inane messages via sms and mms. so bluetooth is pretty much a dead medium here.

most networks here first send a txt message with links or a prompt to reply. content is mostly interactive infotainment and games that offer a chance to win a cash or a prize. (…brought to you by…)

]]>