Darren Poynton has joined SIS Digital Vision Limited as Chief Financial Officer. He brings over 15 years’ media industry experience to the role, having most recently been UK Group CFO at Havas Media Group.
Previous roles have included UK CFO at MediaCom and European Finance Director at National Geographic Channels Europe, having started his career at KPMG, where he focused primarily on entertainment and technology clients.
SIS Digital Vision Limited is a market leader in roadside digital advertising and construction. Its portfolio consists of almost 70% of all digital roadside screens in the UK, delivering over 200 million impressions a week. The group consists of subsidiary companies 8 Outdoor and SIS Digital, leading advertising sales and signage design, construction and installation respectively.