Russ Curry, Ministry of New Media
JCDecaux SA has signed an exclusive partnership with Raffles City Shopping Centre in Singapore, in a bid to expand its out-of-home (OOH) offering. Through this partnership, JCDecaux will have exclusive marketing rights for Raffles City’s brand new digital LED screen, called the Raffles City Digital Gateway.
Evlyn Yang, managing director, JCDecaux Singapore told us “At JCDecaux, we endeavour to continually widen our advertising footprint, providing our clients with media solutions at choice locations. With over 250 retail and F&B outlets offering a diversified audience mix of families, PMEBs and business decision-makers, Raffles City Shopping Centre makes an excellent OOH platform”.
Seiko Watches are the debut advertiser. The 24.3 sqm portrait digital LED screen is highly prominent to shoppers and diners around the area, being strategically located at the main entrance of the mall with direct connection to City Hall MRT station. This includes hotel guests at Fairmont, Swissotel and Raffles Hotel, as well as visitors to Raffles City Convention Centre and Esplanade Theatres among other attractions.
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