Kinetic has appointed Nicole Lonsdale, previously Head of Activation and Client Development to the newly-created role of Chief Planning Officer.
Stuart Taylor, CEO of Kinetic Western Europe, told us “Rapid digital transformation has intensified the need for brilliant planning in the increasingly dynamic OOH space. As an integral part of the senior team, Nicole has made an outstanding contribution to the success of both our clients and Kinetic for many years and I am delighted that she is taking on this defining new role. Not only is this a richly-deserved promotion for Nicole but it’s an exciting development for Kinetic as we look to maximise opportunities for clients in the new era of Out-of-Home.”
As Chief Planning Officer, Nicole will be responsible for developing smart audience solutions and introducing new products that draw on multiple data sources to support intelligent and effective media planning for Kinetic’s clients.
Nicole steps up to become Chief Planning Officer with immediate effect.