Graeme Hughes has joined Bidooh as new business development director. He spent the past year working at Edifice, also as a business development director where he helped to secure and manage the commercialisation rights for over 9,000 properties nationwide. Graeme, we are told, was particularly instrumental in helping to optimise the value of land for clients including BT, Royal Mail and GSK.
In his new role, he will be responsible for expanding Bidooh’s network to secure locations around the UK for over 1,000 screens, which allows for advertisers to create real-time and personalised adverts, while also growing its partner network to acquire over 2,000 additional screens. He will also play a key part in building relationships with media agencies and large direct advertisers to improve brand recognition and increase market reach.
Co-founder of Bidooh, Shaz Mughal, told us that “the appointment of Graeme is a significant hire for the company, he is an excellent addition to our senior team and his wealth of knowledge and expertise will be vital in helping us to drive forward our expansion. He has a proven track record and years of valuable experience in the advertising industry and has overseen considerable growth for some of the sector’s heavyweights”.
Graeme’s career spans over 17 years and he has a wealth of experience in digital advertising management and business growth, holding senior positions at Primesight, Titan and JCDecaux.