Passengers traveling through Dallas Fort Worth’s Terminal D get a taste of the future of retail thanks to a major expansion and high-tech redesign of the terminal’s Duty Free Center shop. Occupying a space of more than two gate holding areas, or roughly one-fourth of the total floor space at Terminal D, the new Duty Free shop is more like a mini high-end mall than an airport store. High-tech additions, installed by Ford AV, are key for maintaining a luxury shopping experience. The most striking and obvious installs include three huge, curved NanoLumens [1] LED displays that allow advertisers to capture the attention of all who walk by.
According to Ford Project Manager Sean Kupiec, the Duty Free owners wanted to utilize the latest technologies to attract customers and create a space where people would enjoy walking and socializing in. No doubt incorporating large NanoLumens displays will excite passersby and advertisers alike.
“The new Duty Free shop at DFW’s Terminal D may be the only store like it in the world,” Kupiec said. “How many airports have a ‘promo pod’ where store owners can showcase a product inside of a 10.5-foot-tall wrap-around LED display? That’s an incredible advertising opportunity for brands, a sales driver for the store and a fun, unique shopping experience for customers.”
The ‘promo pod’ (shown above) is a feature space surrounded by an 18 ft. x 10.5 ft., 4mm pixel pitch NanoLumens LED display. This creates a 180-degree video experience around a central pillar where product samples can be placed. Advertisers use the LED wrap to draw in travelers who can’t help but wonder what might garner such special attention.
In addition to the promo pod, two 12 ft. x 7 ft., 4mm pixel pitch NanoLumens curved displays adorn the top of a product kiosk along the main terminal walkway. Because of their size, location, high position and incredible clarity and brightness, they are unmissable by nearly every terminal guest. Kupiec says it was a priority in this project to reach the maximum number of visitors with each display. Thus, NanoLumens’ high-powered screens were the obvious option.
Ford AV designs, installs, rents and services professional sound, video and lighting systems for education, corporate, government, houses of worship, entertainment and sporting venues. Established in 1973, Ford employs more than 470 with offices across the United States. Recognized as one of the top audio-video integrators in the nation, Ford is known for installing some of the largest and most complex AV projects including ExxonMobil, AT&T, Houston Intercontinental Airport, State Farm, Fannie Mae, Apple Headquarters, Denver International Airport, Broncos Stadium, U.S. House of Representatives, West Angeles Church of God and the Cyber Warfare Integration Center for the U.S. Military.