Neuroscientist Dr. Beau Lotto and pioneering creative technologist Rana June will headline AVIXA’s TIDE (Technology. Innovation. Design. Experience.) conference at #InfoComm18 in Las Vegas.
On June 5 at the Park MGM Las Vegas, the day before the InfoComm floor opens, Dr. Beau Lotto and Rana June will join a lineup of innovative minds to explore the creative forces shaping the AV industry.
The conference will focus on human-centered design, an approach that considers the human perspective throughout every step of the design process. Understanding the human mind and body can help create AV technology solutions that resonate with users, driving engagement and adoption, and ultimately delivering meaningful solutions. The event will bring together designers, brand marketers, architects, integrators, and live events producers to share their different viewpoints.
Dan Goldstein, Senior Vice President of Content and Communications, AVIXA told us
“We’re excited to bring the TIDE conference back to our InfoComm show – this time in Las Vegas. We want attendees to take a step back from their day-to-day way of thinking about technology. Listening to innovators on stage and seated next to them will open their minds to new possibilities. Starting off the week with the TIDE conference will have people looking at the technology spanning the InfoComm trade show floor in a whole new light.”
- Dr. Beau Lotto is a globally renowned neuroscientist and founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world ‘experiential-experiments’ that place the public at the center of the process of discovery. By spanning social and personal boundaries among people, brands, and institutions, the Lab’s aim is to create, expand, and apply their insights into what it is to be a perceiving human. In 2017, Lotto published his first major book, ‘Deviate: The Science of Seeing Differently’, examining how disruption leads us to create and innovate.
- Rana June is a pioneering creative technologist and will deliver TIDE’s afternoon keynote presentation. Over the past 10 years, her technology initiatives have spanned from large-scale data analytics programs to site-specific multimedia installations translating physiological data into richly expressive visuals. Her work leverages biometric data to examine the spectrum of human emotion and transforms them into experiential artworks. In 2012, June founded biometrics company Lightwave, which has been recognized internationally for measuring the energy of large-scale events, including Wimbledon and the NCAA Men’s Basketball Championships and for bringing emotion tech to brands, such as Pepsi, Jaguar, Chanel, and Procter & Gamble.
The keynotes will complement a series of fast-paced talks and panel discussions, breakout sessions, workshops, and networking opportunities.
TIDE Global Partners Biamp, Nureva, and Samsung provide support for the 2018 global TIDE program. Sponsors for TIDE at #InfoComm18 in Las Vegas include LG and Peerless-AV.
#InfoComm18 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partners LG and Lifesize.
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