Advertising Space In NHS Waiting Rooms

Chris Sheldrake

Simon Hoggart writing in The Grauniad, on Saturday 13 June 2009 is laughing at us but it does show just how important it is that we describe what we do and what our industry offers correctly and professionally. Simon wrote…

Amid huge ballyhoo, after weeks of effort, Yasmina Siadatan won this year’s The Apprentice. And the glamorous job she now gets? “She will work for Amscreen, Sir Alan Sugar’s digital signage company, selling advertising space in NHS waiting rooms.” How fortunate the losers must feel!

Simon may think that advertising is somehow mind numbing (or perhaps it’s the fact that the media sales is associated with the NHS that he finds deplorable) but he should remember that it’s advertising that keeps his employer in business (and he in employment).

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