OUTFRONT Media Inc. (NYSE: OUT) and Ford has announced an out-of-home advertising campaign that showcases the Mustang’s dynamism in celebration of the iconic brand’s 2018 model, which offers more personalization features than ever before. Consumers have the opportunity to create and share original Mustang logo art through the Pony Personalizer for a chance to see their designs on OUTFRONT Media displays.
The campaign, which will run through July, will be displayed on OUTFRONT properties throughout Los Angeles, Atlanta, Dallas/Ft. Worth, Houston, Miami/Ft. Lauderdale, Phoenix, San Antonio and Orlando.
Since its introduction more than 50 years ago, Ford Mustang has given enthusiasts the opportunity to personalize their ride in ways that no vehicle has done before. The Pony Personalizer epitomizes the consumer’s desire for customization, enabling fans to order prints, clothing, and even a limited-edition grille badge for late model Mustangs, all of which display their personalized logo design. Mustang enthusiasts nationwide, including performance icons such as Ken Block and Vaughn Gittin Jr., and YouTube star David “ThatDudeinBlue” Patterson, are joining in to create their own personalized art.
Corey Holter, Ford car group marketing manager Told us “There’s no better way to celebrate Mustang tradition than to ask our fans to build a customization profile that’s uniquely their own. This brand has long been about giving Mustang enthusiasts the keys to drive their own experience, and it’s through this activation with OUTFRONT Media that we are able to showcase their contribution in a new and meaningful way.”