Brand Split Announced by @SignkickTech
Adrian J Cotterill, Editor-in-Chief
Signkick has been on a mission since 2012 to make the planning and purchase of Out Of Home advertising more automated, connected and simpler.
The next step in the Signkick journey, which they tell us, will enable them to achieve this mission better than ever before, will see Signkick divided into two entities, namely Signkick and Bubble Outdoor.
The rapidly expanding SaaS software side of the business, formerly Signkick Tech, will take the Signkick name and brand forward. While the online OOH media sales platform, formerly known as Signkick, will be rebranded as Bubble Outdoor.
Signkick will be headquartered in London, with a development office in Amsterdam, and concentrate on delivering software for media owners, led by CEO Tobias van Amstel with support from CTO Sebastiaan Schinkel and CCO Andy Hamblin.
Andy Hamblin told us “It has become increasingly obvious, through our conversations with media owners, that there is real demand for high-quality, self-branded software, that automates the planning, purchase and delivery of their OOH offering.”
Signkick’s flexible, cloud-based SaaS products are created exclusively for media owners, helping them to make the planning, purchase and execution of their OOH advertising spaces simpler, more automated and connected.
Bubble Outdoor will operate the online platform at bubbleoutdoor.com, enabling live automatic trading for businesses and individuals searching, planning and purchasing OOH advertising.
Bubble Outdoor will continue with guidance from industry stalwart Nick Jarman (one of the founders of Talon Outdoor) and an experienced media team including Matt Stubbings (formerly Kinetic WW, Primesight and Posterscope) and Louise Chick (formerly Rapport).
Matt Stubbings, Bubble Outdoor told us “Bubble’s new look signals big plans for the future, including broadening the choice of posters available and offering new ways to target audiences.”
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