Exterion Media, Europe’s largest privately-owned Out-of-Home (OOH) company, has announced the appointment of Alex Russell as Client Sales Director and Sharon Wright as Head of Digital Sales.
These appointments follow that of [1] Nigel Clarkson, Exterion Media’s new Chief Revenue Officer, and we are told, signals Exterion Media’s ongoing investment in driving commercial growth.
- As Client Sales Director, Alex Russell is responsible in the development of long term, mutually beneficial, senior client relationships across leading brands. Prior to joining Exterion, Alex was Head of Client Partnerships at Time Inc. where she oversaw the strategic direction, revenue and share performance of the company’s client investment business, and led the commercial franchise development for the Fashion, Lifestyle and Homes brands.
- Sharon Wright joins as Head of Digital Sales to champion Exterion Media’s growing digital portfolio and drive digital revenues. She comes from Zenith where she was Planning Director and has previously held roles at ESI Media and Channel 5. Active within the media industry, Sharon was Co-Chair of the AOP Commercial Committee and, most recently, spoke at the UK Brand Safety Summit.
Nigel Clarkson told us “Alex and Sharon are joining at an exciting time for the company as we ramp up our strategy to drive commercial growth and collaboration across teams – we’re thrilled to have them on board. Sharon is joining at a crucial point in DOOH’s evolution and will be playing a vital role in our digital strategy as our digital capabilities and products continue to grow apace. Also, with media agency and media owner experience, Sharon is another great hire in the digital space – following Andrea Marsh’s appointment in January as digital transformation director.”