MTBOT Digital Taxi Top Advertising deal w/ Strong Digital Media
Adrian J Cotterill, Editor-in-Chief
The Metropolitan Taxicab Board of Trade (MTBOT), the largest taxicab trade association in New York City, has announced a digital taxi top advertising deal with Strong Digital Media, LLC, a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN).
The deal supposedly covers more than 3,500 yellow taxi tops – nearly half of the overall taxi top market in New York City – and will include an initial roll out of 300 state-of-the-art digital taxi tops by summer 2018. More than 150 digital tops have hit the New York City streets already.
We are told that the contract represents a multi-million-dollar investment in the yellow taxicab industry, particularly in the 24/7 taxi operators that comprise the membership of MTBOT.
Kyle Cerminara, Chairman and Chief Executive Officer of Strong Digital Media, LLC. said “We’re excited to launch our latest state-of-the-art digital advertising platform on MTBOT’s iconic yellow taxicabs. New York City, the most exciting city in the world – and the advertising capital of the world – is the perfect city to launch our taxi tops, which we believe will truly be a game changer in the world of digital outdoor advertising.”
Ron Sherman, President of the Metropolitan Taxicab Board of Trade was quoted as saying “We are extremely excited that Strong Digital Media shares our passion and confidence in the future of the iconic yellow taxicab industry through this significant investment of capital and resources. This advertising deal is a vast improvement over the traditional taxi top advertising of the past and will enable our fleets – through guaranteed advertising revenue and key aesthetic improvements to the look of the vehicle – to better compete in an ever changing marketplace.”
Strong Digital Media, which is located in Atlanta, Georgia, has selected Long Island City, Queens-based Creative Mobile Technologies as its official installation and service center. Creative Mobile Technologies is the largest privately held taxi technology and taxi equipment installation company in North America.
The Metropolitan Taxicab Board of Trade was established in 1958 and is the oldest and largest taxicab trade association in New York City. It represents the owners and operators of more than 5,500 taxicabs. In 2015, it launched a Driver Resource Center that provides free training and licensing services to more than 20,000 drivers.
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