Jeff Mamer, IDS Canada VP told us “Today is an exciting day at IDS Canada. We recognize the team at Campsite had created a highly proficient platform, and are excited to now deliver our digital waiting room inventory to programmatic buyers across the country. Our large format, portrait-style digital screens can be selected as part of a targeted approach, or a broader campaign making it easy for any advertiser to engage with our audience”.
IDS Canada Inc. describes itself as a leader in the point-of-care, healthcare waiting room space. Part of an international organization of over 50,000 healthcare waiting rooms in 13 countries, IDS has been operating in Canada since 1999. They provide access to consumers while they wait – through digital media, print posters, and brochures – to over 11 million Canadians every month in their 4500 health focused locations across the country. Their 65 field service representatives visit every location and also conduct in-person research and sampling programs for consumers, physicians or the all-important clinic staff.