Digicom announced this week that it has hired Chris Forrester as MD, Sales and Marketing – Chris was previously Head of Sales at CBS Outdoor so this is a good hire for the new all digital media sales outfit.
Tom Goddard, executive chairman told us “We are delighted to have attracted someone of Chris’ calibre. He is well respected across the industry and has a first class black book of contacts thanks to his many years of selling national press and outdoor. He is extremely well connected, and is highly regarded for his energy, his passion, his professionalism and his commitment.”
This new position is we are told a key role at Digicom; essentially in the management of sales revenue across Digicom’s stable of outdoor contracts and the delivery of its business plan.
The position is at board level and reports to Tom Goddard, executive chairman. Key actions will be setting revenue budgets and targets, managing the sales and marketing team of 8, and presenting the emerging new media channels to advertisers, agencies and specialists.