Adrian J Cotterill, Editor-in-Chief
Captivate, North America’s leading location-based digital video network, has officially expanded into the Ottawa market. The Canadian capital and fifth largest market allows Captivate to increase its footprint both nationally and internationally, rounding out coverage in over 30 top markets in North America.
Barb Huggett, General Manager of Captivate Canada told us “Captivate remains focused on both sides of our business – expanding our footprint within commercial real estate as well as creating new opportunities for advertisers. The addition of the Ottawa market brings us even deeper into North America as we work to strategically add top tier buildings throughout the continent and offer even more compelling features to tenants.”
Captivate will now offer a bilingual edition of content in Ottawa where screens will simultaneously run both English and French messaging on one screen. Media and advertising partners have the option to expand their message while commercial real estate partners can enhance tenant experience and communication.
As the leading digital office media solution, Captivate’s growth is evidenced by partnerships with leading commercial real estate owners as well as relationships with the marketing and advertising industry at large. Always striving to bring tenants the best content, Captivate also partners with some of the biggest names in media, such as Canadian Press, CBC, The Wall Street Journal and The Weather Network, among others.
Expectations of office environments have evolved and buildings must adapt to retain tenants. Property owners and managers in Ottawa and beyond understand that key building amenities such as recreation spaces, fitness clubs and Captivate can set their portfolio apart from the competition.
Captivate is known for its vast network of nearly 12,000 elevator and lobby displays located in 1,600 premier office buildings across North America, Captivate brings life to work by connecting over 11 million unique monthly viewers to the world outside their office. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals through creative, research-driven and Nielsen-measured advertising and marketing programs. Founded in 1997, Captivate is owned by Generation Partners and Gannett.
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