Digital Experiential Media Network Joins @DPAAorg

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home tells us that Digital Experiential Media Network (DEMN), the advertising division of Innovative Foto, the largest full-service designer, manufacturer, operator and distributor of digital imaging photo kiosks in the United States, has joined the association.

Stephen Williams DEMN Sr. Director of Business Development, told us “Our photo booths truly engage customers for a meaningful period of time, which is why we believe our screens — both inside and outside the booths — offer brands a tremendous opportunity to reach consumers. Joining DPAA is an important step for us in this process because membership provides us with an opportunity to quickly immerse ourselves in the digital out-of-home space.”

Barry Frey, DPAA President & CEO, said, “Innovative Foto is a leader in their field and we look forward to helping them establish a presence in the DOOH advertising sector. Their screens engage millions of people every month and represent an untapped landscape for marketers.”

Based in Salem, New Hampshire, DEMN provides an advertising network of 2,200 in-venue permanent placement kiosks across the United States. Current locations include high profile retailers, malls, cinemas, zoos, aquariums, museums, hospitality venues, and national amusement centers who have opted in for a new revenue stream to include ad-enabled branded experiences. The booths generate 30 million+ customer interactions annually.

DEMN is the advertising arm of Innovative Foto. Working with media buyers, ad agencies, integrated media, and experiential producers DEMN focuses on bringing the latest in multi-sensory kiosks to the industry. The network allows experiential ad agencies to truly deliver self-serve interactive imaging campaigns, mobile advertising, social media amplification, and audience measurement data all under one easy to use platform.

Innovative Foto has 80 percent market share of the US photo booth in-venue kiosk distribution. The Innovative Foto booth “real estate” is unmatched–more than 2,200 booths across North America operating at indoor and outdoor venues since 1995. Enterprise partners/customers include Sea World, Bush Gardens, Forever 21, Urban Outfitters, Rainforest Cafe, GGP Malls, Hard Rock Cafe, Cinemark, AMC Theaters, Cedar Fair, Six Flags, San Diego Zoo, Mars Corporation, and more.

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